What must be done for any questions designed to obtain information solely for marketing or research purposes?

When questions are intended to obtain information solely for marketing or research purposes, they must be specified to the individual. This means that the individual needs to be directly informed that the questions they are answering are for marketing or research. Providing clarity about the purpose of the questions ensures that the individuals understand how their information will be used, which is crucial for maintaining transparency and trust.

Specifying that the questions are for marketing or research aligns with ethical business practices and regulatory compliance in the insurance industry. It allows individuals to make informed decisions about whether they wish to provide their information, knowing exactly how it may impact their interactions with the company and what potential ramifications may arise from sharing personal data. This practice helps protect consumer rights and fosters a more responsible approach to data collection.